Many Health Coach Businesses Struggle to Find Clients
However, like most health coach professionals, you’ve also learned firsthand that running a practice is equal parts passion and business. Put simply: Beyond wanting to make a difference, you know that you also need to make a living. While healthcare entrepreneurship is rewarding, attracting new health and wellness coaching clients is challenging, particularly if you’re a new practitioner just launching and building your practice.
Develop a Plan to Grow Your Healthcare Practice (aka Recognize You Can’t Do it All)
As a health coach, you can quickly find yourself struggling to grow your business and still properly attend to your current patients. One of the most important steps in attracting clients to your healthcare practice is recognizing that you can’t do everything and do everything well. Additionally, with so many potential marketing resources available, it can be hard to decide which tools and strategies will yield the best results. Knowing some of the most effective ways to get noticed by the right patients can help you develop a plan that focuses on where your time is best spent and what will yield the best possible results for your practice.
Here are four ways to attract coaching clients to your health and wellness independent practice:
- Establish an Online Presence
There are a lot of traditional and digital marketing tools available for healthcare practitioners starting a health coach business, making it difficult to decide which ones to pursue. However, most health coaches find that having an online presence is one of the best ways to attract clients. Launching an optimized website that showcases your specialties, credentials, and experience can help establish your independent practice as a viable business to anyone looking for the health and wellness services you provide.
- Grow Your Network
Yes, you run an independent practice. However, being a solopreneur does not mean you have to do everything on your own. The health and wellness vertical is expansive, including a diverse range of medical specialties. Connect with other health and wellness practitioners who offer services that extend beyond your own core list of practices and products. Connecting with other qualified practitioners offers an invaluable opportunity for them to refer their clients to you when patients are seeking care they can’t provide. Not only does this increase your client base, but working as part of a referral team can also improve the client experience and increase their ability to receive 360o care.
- Request Referrals
No matter how advanced technology becomes, word of mouth matters. One of the best ways to get new clients is through referrals from existing clients. Asking satisfied customers to spread the word about how happy they are with your services and products to their network of contacts. Be sure to ask for reviews so you can use them in your marketing collateral in the future.
- Meet Patients Where They Are
As a healthcare practitioner, you already know firsthand the importance of meeting your current patients where they are in their health and wellness journey. The same is true for finding future patients; it’s essential to meet them wherever they may be spending time (virtually or in real life) seeking services and products to enhance their health experience. One of the best ways to meet prospective clients where they are is to create a page for your business where clients are already shopping for similar services. A two-sided digital marketplace designed to connect patients and practitioners is a great example.
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