--- title: What Is Clean Beauty and Why You Should Care description: Clean beauty uses safe, non-toxic ingredients with transparent labeling, avoiding hormone disruptors, carcinogens, and misleading claims. image: https://blog.sofiahealth.com/hubfs/Podcast%20Landing%20Page%20Banners%202024-Jun-13-2024-05-35-37-9869-PM.webp --- - - - [![Sofia Health](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/9040910/interactive-176723981363.png)](https://blog.sofiahealth.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKtkmcLin4nifWiVvswsWDBJeMTL5NWdl3Dajx0Wdssm7Em8eW%2BLZzsCwZ5B02eXSAaviIb%2FcqQVA8ls2CZ7Li09tRi4GP%2B1Nig3%2BN2I5Lf0snsCrMOTq6yxn%2BlEPV0QQ%2BLP2DkKDb%2B4rX7qqXL7qdCEsByqOPsaHjH&webInteractiveContentId=176723981363&portalId=9040910) ### Topics Filter by topic Podcast Wellness Health Mental Wellbeing healing Meditation holistic health health coach Solopreneur Success Wellness Business health and wellness coaching Entrepreneurship Tools & Resources naturopathic Nutrition Spiritual Health Marketing Social Media Yoga Doula Sleep Starting Up Insider Sell Online dietitian kids nutritionist Back Office Chronic Diseases Fertility Gift Guides Gratitude Herbal Teas Homeschool Insomnia PTSD TTC autoimmune disease weight loss ### Stay up to date SUBSCRIBE ### Stay up to date [Podcast](https://blog.sofiahealth.com/tag/podcast) # What Is Clean Beauty and Why You Should Care ![Picture of Sofia Health Staff](https://blog.sofiahealth.com/hubfs/Sofia.png) By [Sofia Health Staff](https://blog.sofiahealth.com/author/team-sofia-health) on June, 17 2024 [mailto:?body=https://blog.sofiahealth.com/what-is-clean-beauty](mailto:?body=https://blog.sofiahealth.com/what-is-clean-beauty) ![What Is Clean Beauty and Why You Should Care](https://blog.sofiahealth.com/hubfs/Podcast%20Landing%20Page%20Banners%202024-Jun-13-2024-05-35-37-9869-PM.webp) #### In this episode of[Sofia Unfiltered](https://my.sofiahealth.com/podcast), Riley talks to Dr. Jenelle Kim, Doctor of Acupuncture and Chinese Medicine, Licensed Acupuncturist, Ninth-generation Master Herbalist, Founder of JBK Wellness Labs, and Author of "Myung Sung: The Korean Art of Living Meditation"  #### Dr. Jenelle Kim's Approach to Holistic Wellness Meet Dr. Jenelle Kim, a visionary in herbal medicine, Qigong, and the Tao. Her journey unfolds through the "three M's" philosophy: medicine, meditation, and movement, all central to her teachings and acclaimed book, "Myung Sung: The Korean Art of Living Meditation." Dr. Kim's path diverged from Western medicine, embracing her family's Eastern traditions. This led to founding JBK Wellness Labs, where ancient herbal wisdom meets modern wellness solutions, shaping global practices in holistic health.   ### The Real Science Behind Herbal Medicine Dr. Jenelle Kim emphasizes the vital role of plant medicine and the synergy among herbs for crafting potent formulations. Her journey from aspiring clinic management to co-founding JBK Wellness Labs with her husband signifies a shift towards creating natural, effective beauty and wellness products. Emphasizing adaptability and holistic perspectives, she navigates entrepreneurial success by developing products now renowned globally, featured in prestigious spas such as the Four Seasons and Ritz-Carlton. Dr. Kim's ongoing mission is to educate and disseminate her lineage's herbal wisdom for global wellness enhancement.   ## What is Clean Beauty? Clean beauty refers to products made with non-toxic, ethically sourced ingredients that prioritize both human health and environmental sustainability. These products avoid harmful chemicals such as parabens, sulfates, phthalates, and synthetic fragrances, opting instead for natural or organic alternatives. Clean beauty also encompasses transparency in ingredient sourcing, production practices, and packaging sustainability. It reflects a growing consumer preference for skincare, haircare, and cosmetics that promote overall well-being while minimizing impact on the planet. > [Sofia Health](https://sofiahealth.com/#loaded) connects you to traditional, integrative, nutritional, holistic, and spiritual healing professionals to help you personalize your healing journey. ## How Has the Clean Beauty Industry Evolved? The clean beauty industry has undergone significant evolution, driven by increasing consumer demand for natural and effective products. Dr. Jenelle Kim, renowned for her expertise in herbal medicine and holistic wellness, observes this transformation firsthand. With her emphasis on the pillars of medicine, movement, and meditation, Dr. Kim has navigated the industry's changes by founding JBK Wellness Labs. She underscores the importance of adaptability and persistence in entrepreneurship, advocating for a steadfast commitment to core values while embracing innovation. Dr. Kim notes a shift towards cleaner, safer beauty options, reflecting a broader trend towards sustainability and transparency. This evolution challenges brands to meet heightened standards and educate consumers on product ingredients and efficacy, marking a pivotal moment in the industry's quest for healthier, mindful beauty solutions.   #### Making Natural Beauty Products Accessible to All Dr. Jenelle Kim explores the dynamic shift within the clean beauty and wellness sectors, stressing the significance of stringent standards and consumer education. She highlights how established guidelines, like those set by Credo and Whole Foods, play a crucial role in ensuring the safety and effectiveness of products. Dr. Kim addresses the entrepreneurial hurdles in the industry by introducing white-label options through JBK Wellness Labs. These offerings empower smaller businesses to provide top-tier products without the expense of custom formulations. Her approach integrates traditional wisdom with modern accessibility, supporting both practitioners and consumers in navigating the complexities of natural wellness effectively.   ### The Importance of Trust in Clean Beauty and Wellness Dr. Jenelle Kim underscores the importance of clean beauty and wellness products, advising consumers to prioritize research and trust credible sources when making purchases. She addresses the prevalence of misinformation on social media and advocates for seeking reliable information channels. Dr. Kim introduces the concept of white labeling, enabling small businesses and entrepreneurs to offer proven, high-quality products without large initial investments. Through JBK Wellness Labs, she facilitates access to a diverse range of skincare, hair care, body care, and supplement products that can be customized and marketed by individual businesses. This initiative aims to empower small enterprises to enter the wellness market with confidence, ensuring broader availability of trustworthy, effective formulations.   ###### **More from Sofia Health** Check out the full episode of the [Sofia Unfiltered podcast](https://my.sofiahealth.com/podcast), "Natural Beauty Secrets You Need to Know with Dr. Jenelle Kim", available on [Apple Podcasts](https://podcasts.apple.com/us/podcast/sofia-unfiltered/id1687718998) and [Spotify](https://open.spotify.com/show/5X8aEtdcNsWRsk5dwQAVtF). Whether you prefer a subscription over live classes or want to shop for individual services, classes, or products, we have you covered. We're here to help you meet your wellness goals for physical, mental, emotional, and spiritual health. You can also take advantage of the services offered by one of the providers at the [Sofia Marketplace](https://sofiahealth.com/). Better yet, make a daily dose of wellness part of your routine. [Sofia Prime](https://www.prime.sofiahealth.com/register) offers both live classes and an extensive on-demand video library. Choose from high-quality offerings in wellness, nutrition, fitness, and meditation.  Start your [two-week trial today](https://www.prime.sofiahealth.com/register) and discover the difference that dedication and expert help can make.   Disclaimer: The Sofia Unfiltered Podcast by Sofia Health is for general informational and entertainment purposes only and does not constitute the practice of medicine, nursing, or other professional healthcare services, including the giving of medical advice. No doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have. 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